Top 3 Statistics that Matter in Digital Marketing

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Digital marketing has changed the face of marketing in general. In the past, it was difficult to gather reliable marketing data to help entrepreneurs make a sound decision. Statistics and other market stud were only exclusive for big companies. Thanks to the internet access to a lot of useful data has been democratized.

Digital marketing has changed the face of marketing in general. In the past, it was difficult to gather reliable marketing data to help entrepreneurs make a sound decision. Statisticsand other market stud were only exclusive for big companies. Thanks to the internet access to a lot of useful data has been democratized.

Nowadays, even small entrepreneurs can use marketing statistics to make better business plans. In fact, there are tons of information out there that marketers can gather and consider. The use of digital marketing analytics can instantly provide real-time data that can be used not only for planning but also for monitoring.

Anyone can use digital media analytics. This is why there are some statistics that can become popular across the internet. In this information age, statistics matter so much especially in digital marketing. If you are running a marketing campaign, statistics is something that you can't do without.

Success in digital marketing depends on the right information that can shape the way you react to the market. You can't just create a marketing plan without knowing what's going on in the market. Nonetheless, here are the top 3 statistics that matter in digital marketing:

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94% of People Surveyed Expressed They Mistrusted Websites Because of Web Design

According to IRONPAPER , 94% of people cited web design as the reason they mistrusted or rejected a website. This is very alarming as it is difficult to identify which type of design drives customers away. Nevertheless, this is information is very useful as it shows that web design is something that digital marketers should also give importance.

For many years, SEO has been the focus of many digital marketers. However, online marketing is more than just SEO. Web design is now also a factor that can affect sales. Although there is no specific design that can be used to determine its effect, you yourself may have your own reason to dislike a certain web design.

One good example is a web page that has a lot of flashing widgets. For sure, you wouldn't stay longer on that page because of fear of malware attack. Another example is a black-colored theme. When you visit a page such as that, you will probably think that this page is owned by kids who are just kidding aside.

You can use your subjective opinion as a potential customer to determine the kind of web design seems to drive you away, but it is still best to be guided by expert web designers to help you further. The important thing is that you are aware that many people mistrust a website because of its web design.

81% of Top-Performing Sales Professionals Depend Largely on Social Media

According to Econsultancy, 81% of top-performing sales professionals rely on social selling. This is not surprising as social media has been very popular for quite some time already. If you look around, you will realize that statistics is not necessary to show how social media is dominating the lives of many people. However, the above data confirms how significant social media is today.

This is why many businesses respond to this phenomenon. Consequently, sales professionals also resort to reach their prospective clients through social media. You can see a lot of sales professionals joining some social networking groups and do their transactions there.

Although it seems that selling through social media is much more difficult than selling through telemarketing, the above statistics simply show what social media can do especially in the area of social media marketing. Besides, you can explore many ways to improve your social marketing.

Social media marketing is a breakthrough in digital marketing. In the past, online marketers used to make do with organic search engine marketing. Nowadays, social media is becoming at par with search engines when it comes to generating traffic. Today, many people are also using search engines from social networking sites to look for products to buy online.

39% of 1,500 Consumers Surveyed Told That They Use Their Smartphones to Find and Purchase Products

This is another useful statistic that digital marketers should when designing an online marketing campaign. The message is clear. It means that website site owners should optimize their sites for mobile users. They also need to develop mobile apps that can help mobile users transact on their sites.

The most crucial part of this is the way users use their smart phones to search for products. Digital marketers should also optimize their sites for mobile searches and make sure their products are available on popular mobile app stores to easily get found.

There are a lot of statistics you find on the internet, but the above statistics are some of the most significant facts you can take note to make your digital marketing campaign successful. Keep in mind statistics may change overnight so you have to quickly react on it to deliver a timely result.

By  Robert Cordray

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About the Author: Robert Cordray is a former business consultant and entrepreneur with over 20 years of experience and a wide variety of knowledge in multiple areas of the industry. He currently resides in the Southern California area and spends his time helping consumers and business owners alike try to be successful. When he’s not reading or writing, he’s most likely with his beautiful wife and three children.