Digital Marketing ⯀  

There is a lot of work that goes into running a small business, and this includes creating a website that reaches your target audience. One way to increase your website traffic is to invest in SEO, which stands for search engine optimization and is basically how you get your website to rank on Google.

Environment ⯀  

Many businesses have become interested in making their brands more recognizable. In other words, brand recognition can represent a strong competitive edge in the modern marketplace. Of course, a recognizable brand only begins to tell the story. 

SEO ⯀  

Regardless of what type of business you're in, it's likely that there's a website behind it. A presence on the web allows you to reach more potential customers and remain competitive. However, its effectiveness depends on how much traffic actually makes it to your site.

Digital Marketing ⯀  

In the past few years, the internet has totally changed how the world does business. More companies are focusing on online sales more than ever rather than their retail settings. This is because this is where all the attention is going. However, the only way that someone is going to convert an online sale is if they have traffic.

Digital Marketing ⯀  

Popular social media networks such as Twitter, Instagram and Facebook have invested millions of dollars in the regular update of their platforms. As a result, it has become essential for marketers to maintain the latest technological developments in the space of social media. In 2018, the marketing industry is set to spend billions of dollars on ads and efforts to make companies and brands reach their target market. Small enterprises and big corporations are banking on the idea that consumers will purchase their products by just seeing them on social media platforms. In the past two decades, technology has evolved in ways that could never have been thought possible.

Marketing ⯀  

Brands have been placing more emphasis on digital marketing, but for these marketing efforts to be useful, it is incredibly important to understand the market and employ a strategy effectively. Marketing mistakes of any kind can hurt results and brand image, relationships with consumers, and can prove to be wasteful in regards to the money and time put towards these efforts.

Email Marketing ⯀  

There are several ways to promote your business online to generate leads and to improve sales, but email marketing is one of the best, efficient and oldest technique which is used since a more extended period to reach out the targeted customers easily.

Marketing ⯀  

The marketing landscape is changing at a breakneck pace due to the advent of new technological advancements. In the modern business environment, your business will not succeed if you rely on your gut instincts to advertise or promote your products. That is where technology works the magic. However, hoarding data will never support your business efficiently. 

Social Media ⯀  

The biggest challenge that faces most businesses today is leveraging social media to drive traffic. Social media has great potential to be your biggest source of traffic. However, it requires lots of effort and time to maintain.

Digital Marketing ⯀  

Small business website design is not difficult, but there are multiple elements involved in the process. The first is choosing the type of digital marketing that you want to utilize to promote your website and business.

Getting to learn more about the primary methods makes it easier to see which would most benefit your business.

Email Marketing

This is a type of direct marketing that has been successful since the internet’s inception. You will craft an email for the purpose of encouraging people to buy services or products. It is important that the content of the email not feel like a sales pitch. It should be personalized to the reader and it should offer something of value. For example, a fact associated with your business or industry, or a link to an article that solves a problem.

You also need to send these emails at the right volume. Too few or too many hurts your digital marketing efforts. To ensure subscribers are not overwhelmed with emails and to make sure that you are keeping them interested, a frequency of one email every two weeks is considered to be ideal.

Affiliate Marketing

Give people the chance to earn some money while also helping you to increase sales. This is the gist of affiliate marketing and it works. Those who sign up will promote your products and services. When someone uses one of their links to make a purchase, they earn a small commission. You determine the commission percentage and how many affiliate marketing spots you want to make available.

Search Engine Optimization

Your small business website design has to incorporate search engine optimization (SEO) to be easily found by the masses. This is not exclusively a marketing technique, but it essentially plays into all of your website’s advertising efforts. The first step is researching relevant keywords that people are searching for. Sprinkle these into your content at a density of one to three percent, but make sure to incorporate them naturally.

Your primary keyword needs to be in your first paragraph and title at the very least. It is ideal that you also use it in your concluding paragraph, meta data and once elsewhere in the body of your content. If a primary keyword is awkward, such as “construction company Cleveland,” you can use a stop word to improve its flow. For example, use “in” as a stop word so that it reads “construction company in Cleveland.”

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Social Media Marketing

Every business needs to be on social media and this is even more critical for a small business. You are able to use these platforms to engage with customers and clients, as well as advertise what your business has to offer. At the most basic tier, there is no cost involved with this marketing method either, making it the perfect choice when you have a small marketing budget, but you need a method that produces results.

Pay-Per-Click Advertising

This is a method people often equate to the old days of the internet, but it is just as effective today. In fact, due to new technologies and methods, it can be even more effective. When you have a small business with a small budget, this method can be even more helpful. Utilize this strategy to target consumers at all elements of the buying funnel. This allows you to determine when they are most ready to buy so that you can hook them at the perfect moment.

With this information, you can evaluate the digital marketing needs of your business and decide which methods will be most beneficial. This ensures that you are getting the promotion and exposure necessary and that you are able to meet your marketing goals.

By  33rd Square	Embed

Artificial Intelligence ⯀  

Artificial intelligence is in every entrepreneur’s lips. With the robust digital marketing business, competition is extremely high. The difference comes when you get it right with your customers through elaborate engagements and providing solutions to their problems. Trust me AI is the future of digital marketing; changing and revolutionizing the way entrepreneurs interact with their customers and the world at large.

With the ever growing technological developments, there is also a shift in the way entrepreneurs perceive the world around them. With AI in place, entrepreneurs are able to enhance their customer experience by predicting and providing solutions to their needs. Just take this scenario whereby in the middle of the night, when all your staff are asleep, and a customer mentions your brand in a tweet requesting to know when a certain product will be available. With a properly integrated AI, the customer receives an immediate answer on the same rather than waiting until morning when one of the staff members responds to the query. Though tough it may seem at the beginning, if done correctly, you can be sure of amazing results.

Before we delve deeper on how AI is going to change the future of digital marketing, let’s first understand some basics about the technology.

Do not pit your staff and AI against each other

Well, you need to understand that Artificial Intelligence is not meant to replace humans but rather to make their work easier. By predicting customer needs, AI then enables the staff to address the same needs in the best way possible. For instance, Maple, a delivery-only restaurant in the NYC and powered by AI, the technology plans delivery routes, tells the ingredients needed and even forecasts on the most popular dishes for a specific day based on time and weather condition. You can see that this technology simply helps to make work easier by providing all the necessary information needed quickly but cannot serve as a replacement for workers such as cooks, restaurant managers and delivery drivers.

Other crucial things you need to consider is avoiding drowning customers or team members in AI by limiting the number of interactions customers have with a product and ensuring organic interaction between your brand and customers by studying and understanding the best time to get in customers’ heads

Why we believe AI is the future of digital marketing

• No more guesswork in marketing

According to EMarketer Predicts, more than 55% of digital marketing money will be directed toward programmatic initiatives in 2015 simply because there is a steady rise in computer speeds and machine learning as opposed to human analysis. The figures are projected to rise in the future as more brands shift focus to programmatic ad buys. AI technology is indeed allowing marketers to understand their customers on a personal and intricate level.

AI is simply tailored to the target audience ensuring every ad is relevant. Unlike the previous days of blanket digital marketing full of disruptive marketing techniques like use of billboards along roadsides, AI is more focused to the recipients having clearly understood their needs. Most of the traditional digital marketing merely relied on guesses about what consumers may need based on a few details a company has regarding the target audience. The only shortcoming from such marketing strategies is failure to understand the context of individual consumer searches. This however can be fixed through Artificial Intelligence Learning.

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• Creating connections and developing dialogues

Marketing generally has been a one-way channel except for the case of social media platforms. With the entry of AI, marketing is no longer going to be a one-sided conversation. With more improvements and evolution expected in this technology, you can be sure of better delivery to the right person, at the most opportune time, through the right channel and actually a two-way conversation with your customers in real time. AI will thus open the digital marketing industry such that personalized content is delivered and consumers allowed to give instant feedbacks on the same, ask questions and grasp the opportunities and offers by interacting with AI.

• Making personalized advertising truly personal

The current process in programmatic ad buying mainly relies on a machine’s ability to make decisions. The machines usually run through to find out the previous search history of visitors, their location and search text syntax. Though these kinds of information are critical, they largely fall under the impersonal generic types. AI takes personalization of ads to a greater extent and delivers ads to users based on their entire search history avoiding users who have never interacted with a specific type of advertisement.

This means that any time a similar campaign is run; AI will know the users who are most likely to engage and those who cannot. This way, as an entrepreneur, you can engage with only the most relevant users. The power of digital marketing is of course is shifting to personalized marketing and AI is all you need to stay ahead of your competitors.

Websites become easier for all

With AI, you will be able to increase user engagement since ads are now precisely targeted. This will save your brand significant revenue while conversions are kept high. This is what you have been looking for when placing ads on your website for users to view. A number of firms today rely on fewer ad placements and now with AI in place, you can be sure to earn more revenue with relevant ads targeted to specific users. This is likely to improve website user experience and above all increase engagement with the ads they see.

• Human input takes a back seat

Currently, firms are employing various data analysts in marketing in the quest to uncover insights to make various business decisions. With AI in place, human input is likely to be transformed from the same role into other aspects of business. The role of chief marketing officers has been creating and sourcing content that will increase brand visibility thus increasing revenue.

AI is now tasked to handle such responsibilities with the CMOs tasked to handle other relevant responsibilities. There is absolutely no need any more for CMOs to adjust social media marketing campaigns according to new trends in the market. With AI adapting to changes in real-time, implementing various marketing campaigns will require less human input.

A combination of human input with AI is the best way to advance your social media marketing campaigns in the sense that brands will use AI to provide updates to changing markets and the CMOs putting them into account and applying them in the firm's’ campaigns. There is no better way to adapt to new changes in trends as they happen than using artificial intelligence. The only thing marketers will endeavor doing is establishing guidelines for the AI to make sure interactions with consumers are maintained within appropriate brand context.

• Office hours will no longer be a question to worry about

With a number of traffic occurring outside working hours especially the weekends and at night, AI serves the purpose of optimizing interactions with brand customers. This happens in real-time even when the firm’s staff is asleep or off duty. This takes away the human aspect of handling all marketing campaigns that should focus on other subjective aspects of the marketing campaigns.

With AI doing much of the work a human would have, working hours will definitely become less restrictive. In fact, having AI in place will ensure proper tracking of all interactions, schedule updates and optimize content according to the expectations of users no matter the time of the day when most of the workers are off duty.

Embracing AI technology is essential in boosting digital marketing for your firm. You therefore need to harness the potential of AI to enrich your life and business in different ways. You now have all the time to concentrate on more subjective matters within your business that will ensure more revenue is generated.

By  Vivian Michaels	Embed
Author Bio - Vivian Michaels is a huge tech enthusiast who likes to write articles on evolving technology. He is also a Fitness coach with a sincere desire to help people achieve their individual fitness goals.

Environment ⯀  

Digital marketing has changed the face of marketing in general. In the past, it was difficult to gather reliable marketing data to help entrepreneurs make a sound decision. Statistics and other market stud were only exclusive for big companies. Thanks to the internet access to a lot of useful data has been democratized.

Digital marketing has changed the face of marketing in general. In the past, it was difficult to gather reliable marketing data to help entrepreneurs make a sound decision. Statisticsand other market stud were only exclusive for big companies. Thanks to the internet access to a lot of useful data has been democratized.

Nowadays, even small entrepreneurs can use marketing statistics to make better business plans. In fact, there are tons of information out there that marketers can gather and consider. The use of digital marketing analytics can instantly provide real-time data that can be used not only for planning but also for monitoring.

Anyone can use digital media analytics. This is why there are some statistics that can become popular across the internet. In this information age, statistics matter so much especially in digital marketing. If you are running a marketing campaign, statistics is something that you can't do without.

Success in digital marketing depends on the right information that can shape the way you react to the market. You can't just create a marketing plan without knowing what's going on in the market. Nonetheless, here are the top 3 statistics that matter in digital marketing:

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94% of People Surveyed Expressed They Mistrusted Websites Because of Web Design

According to IRONPAPER , 94% of people cited web design as the reason they mistrusted or rejected a website. This is very alarming as it is difficult to identify which type of design drives customers away. Nevertheless, this is information is very useful as it shows that web design is something that digital marketers should also give importance.

For many years, SEO has been the focus of many digital marketers. However, online marketing is more than just SEO. Web design is now also a factor that can affect sales. Although there is no specific design that can be used to determine its effect, you yourself may have your own reason to dislike a certain web design.

One good example is a web page that has a lot of flashing widgets. For sure, you wouldn't stay longer on that page because of fear of malware attack. Another example is a black-colored theme. When you visit a page such as that, you will probably think that this page is owned by kids who are just kidding aside.

You can use your subjective opinion as a potential customer to determine the kind of web design seems to drive you away, but it is still best to be guided by expert web designers to help you further. The important thing is that you are aware that many people mistrust a website because of its web design.

81% of Top-Performing Sales Professionals Depend Largely on Social Media

According to Econsultancy, 81% of top-performing sales professionals rely on social selling. This is not surprising as social media has been very popular for quite some time already. If you look around, you will realize that statistics is not necessary to show how social media is dominating the lives of many people. However, the above data confirms how significant social media is today.

This is why many businesses respond to this phenomenon. Consequently, sales professionals also resort to reach their prospective clients through social media. You can see a lot of sales professionals joining some social networking groups and do their transactions there.

Although it seems that selling through social media is much more difficult than selling through telemarketing, the above statistics simply show what social media can do especially in the area of social media marketing. Besides, you can explore many ways to improve your social marketing.

Social media marketing is a breakthrough in digital marketing. In the past, online marketers used to make do with organic search engine marketing. Nowadays, social media is becoming at par with search engines when it comes to generating traffic. Today, many people are also using search engines from social networking sites to look for products to buy online.

39% of 1,500 Consumers Surveyed Told That They Use Their Smartphones to Find and Purchase Products

This is another useful statistic that digital marketers should when designing an online marketing campaign. The message is clear. It means that website site owners should optimize their sites for mobile users. They also need to develop mobile apps that can help mobile users transact on their sites.

The most crucial part of this is the way users use their smart phones to search for products. Digital marketers should also optimize their sites for mobile searches and make sure their products are available on popular mobile app stores to easily get found.

There are a lot of statistics you find on the internet, but the above statistics are some of the most significant facts you can take note to make your digital marketing campaign successful. Keep in mind statistics may change overnight so you have to quickly react on it to deliver a timely result.

By  Robert Cordray

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About the Author: Robert Cordray is a former business consultant and entrepreneur with over 20 years of experience and a wide variety of knowledge in multiple areas of the industry. He currently resides in the Southern California area and spends his time helping consumers and business owners alike try to be successful. When he’s not reading or writing, he’s most likely with his beautiful wife and three children.