Futurism
In his new book leading innovation expert Alec Ross explains what’s next for the world: the advances and stumbling blocks that will emerge in the next ten years, and how we can navigate them.
Innovation expert Alec Ross explains what’s next for the world: the advances and stumbling blocks that will emerge in the next ten years, and how we can navigate them.
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While Ross was working as Senior Advisor for Innovation to the Secretary of State, he traveled to forty-one countries, exploring the latest advances coming out of every continent. From startup hubs in Kenya to R&D labs in South Korea, Ross has seen what the future holds.In the new book, The Industries of the Future
, Ross shows what changes are coming in the next ten years, highlighting the best opportunities for progress and explaining why countries thrive or sputter. He examines the specific fields that will most shape our economic future, including robotics, cybersecurity, the commercialization of genomics, the next step for big data, and the coming impact of digital technology on money and markets."In a world growing more chaotic, Alec Ross is one of those very rare people who can see patterns in the chaos and guidance for the road forward. He has an unusual diversity of expertise that allows him to apply multiple lenses to the world's challenges and dream up the kind of innovative solutions that are changing the world," says Google CEO, Eric Schmidt.
Far from a Utopian vision, Ross projects that, "unlike the previous wave of digital-led globalization and innovation, which drew enormous numbers of people out of poverty in low-cost labor markets, the next wave will challenge middle classes across the globe, threatening to return many to poverty."
"The future is already hitting us, and Ross shows how it can be exciting rather than frightening."
Ross addresses the toughest questions: How will we adapt to the changing nature of work? Is the prospect of cyberwar sparking the next arms race? How can the world’s rising nations hope to match Silicon Valley in creating their own innovation hotspots? And what can today’s parents do to prepare their children for tomorrow?Walter Isaacson, author of Steve Jobs and The Innovators writes, “How can we prepare our children—and ourselves—to succeed in a world of robotics, globalization, and digitally driven markets? In this valuable book, Alec Ross analyzes what it will take to survive and even thrive. The future is already hitting us, and Ross shows how it can be exciting rather than frightening.”
The book explores what interventions we can make in our children’s lives to best prepare them for success in a world of increasing change and competition. Parenting is the most important job that a person can have, and our children will grow up to inherit a world that looks much different from our own. We can draw from the wisdom of those profiled in these pages to prepare both ourselves and our children for what’s coming in the next economy—the economy that is beginning now.
Ross blends storytelling and economic analysis to give a vivid and informed perspective on how sweeping global trends are affecting the ways we live. Incorporating the insights of leaders ranging from tech moguls to defense experts, With chapters including, "Here Come the Robots," "The Future of the Human Machine," and "The Most Important Job You Will Ever Have," The Industries of the Future takes the intimidating, complex topics that many of us know to be important and boils them down into clear, plainspoken language. This is an essential book for understanding how the world works—now and tomorrow—and a must-read for business people in every sector, from every country.
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