One of the hardest truths about the internet is that a lot of people who try their hand at internet marketing are not going to succeed. Success at internet marketing takes time, and strategic planning. Those who are successful took years to build their brand to the success it has become. There is one major factor that influences online selling success: Traffic.
If you are planning on starting an online business, then you have to figure out how to bring traffic to your site. Fortunately, there are plenty of ways to boost traffic to your ecommerce site.
1. Use Visual Content
Visual content is one of the best ways that you can boost traffic to your site. For one thing, it increases the conversion rate of the visits to your store. It also improves the optimization of your site which influences search engines in ranking you higher in the search results. As a result, you become more visible.2. Add to Your Search Results
If you have been using search engines lately, you will notice a variety in the appearance of the search results. Some search results have multiple links and ratings added to the results. These are known as rich snippets. One thing this does is increase the visibility of the result. One thing you can do is add star ratings and customer reviews to your results. This can raise the interest of the user.3. Use Blog Content
Blogging can work wonders in bringing traffic to your eCommerce site. As a matter of fact, it might take a few months to start ranking highly on search engines. However, it is important to make sure that the content is optimized. One way to do this is by using an SEO plug-in. In order for this to be effective, blog posts have to be 1500 words or more. Videos and images also do wonders for optimization.
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4. Add Customer Reviews
Customer reviews are very powerful when it comes to marketing. They can improve the conversion rate of businesses by about 17%. One thing about customer reviews is that they have a lot of relevance to search engines. They are considered fresh. Therefore, your site will rank even higher with the star ratings and consumer reviews. Some of these reviews might have long-tail keywords. Also, customers might spend more time reading the content because of the reviews on the page. They get to read it from the point of view of the customer which can help them decide whether or not the product is worth purchasing.5. Offer Affiliate Programs
If you have loyal customers, you can give them an opportunity to gain more rewards by bringing more traffic to your site. This can be made easy with certain affiliate plugins that you can use for your affiliate program.6. Research Keywords
In any niche, researching keywords is very important. There are a lot of tools that you can use in order to increase the amount of traffic you get to your site. One such tool is Google AdWords.7. Use Social Media
Social media is a powerful tool to use for traffic, especially for those who have a lot of followers. The best way to go about this is by using social media only for connecting with others and engaging in communities. At the same time, provide updates to your blog on your social media account.These are some of the most effective ways to bring traffic to your online store. One thing to remember is that there are no shortcuts. With any method you choose, you have to be committed and diligent in order to see results.
By 
Kevin Faber |
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Kevin Faber is the CEO of Silver Summit Capital. He graduated from UC Davis with a B.A. in Business/Managerial Economics. In his free time, Kevin is usually watching basketball or kicking back and reading a good book. | |
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