How to Ensure a Successful Email Marketing Campaign

Marketing ⯀  

Over the years, email marketing has emerged as one of the most popular and effective forms of marketing tools. Companies from all over the world are using email to good effect in order to reach out to people. One of the basic advantages of email marketing is the fact that it is less expensive compared to the traditional form of marketing, and at the same time, it allows human communication at a personal level.

According to research conducted in the year 2016, it has been revealed that nearly hundred companies in the United States have managed to add more than 35% of their annual revenue email marketing. Visit www.sandcrestseo.com/phoenix-seo/ in order to get a detailed and comprehensive idea on this topic

In order to be successful in this form of marketing, there are certain basic protocols and procedures that need to be followed. In the following section, a brief insight would be provided on them.

Secrets Behind a Successful Email Marketing Campaign

When it comes to email marketing, there are two important things which need to be taken into consideration. One, getting hold of all email addresses and short listing the probable candidates. The second part involves crafting an email in the most attractive manner, which would compel the readers to go through it.

When it comes to drafting an email for marketing purposes; it is not just about using rosy language. There are certain techniques to be followed. Here are some of them.

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• The Header: The readers should be able to get an idea about the content of the email by taking a look at the header. However, it needs to be kept in mind that it should not reveal the key elements of the content. The subject line must be action-oriented, personal and at the same time honest. It has to be short and crisp. According to a study conducted by Return Path, it has been found that subject lines that contain less than 50 characters have a 12.5% open rates.

• The Body: The body of the email is the most important thing. It needs to be composed and designed in such a manner, so that the reader finds it attractive. The very first line of the body must create an impression, which would compel the reader to go through the rest of the email. It is very important to add the logo of the company in the body of the email, so that the readers can get a very clear idea about the source of the email. It is also equally important to add a call-to-action in the body that would make the readers think about the products or services that are being offered

• The Footer: The footer of the email should contain all the relevant and important information about the company. It should contain the address, phone number, social media link and other details

Email marketing is one of the most common forms of tools to be used by the companies these days. The fact that it is less expensive and has a wider reach has made it so popular.

By  Evans Walsh	Embed
About the Author - Evans Walsh is a freelance content writer. He has written many good and informative articles on different categories such as technology, health, fashion, beauty, education, career, travel etc. He is very responsible towards her job. He loves to share his knowledge and experience with his friends and colleagues.