How AI is completely changing Social Media Marketing

Artificial Intelligence  

The social media marketing and artificial intelligence are the two hot topics discussed nowadays. It’s because both have huge profit potential and both are growing at a rapid pace. The companies are investing in both artificial intelligence and social media marketing.

According to the prediction made by the Forrester, the investment in artificial intelligence will increase three times. On the other hand, the statistic shows that the social media users have already crossed 2 billion, and around 68.3% of the internet users use social media platforms.

Another interesting fact is that the tech giants like the Facebook, Instagram, and others have already started working on the development of AI. The social media marketers should know about how the artificial intelligence is changing the whole process of social media marketing to be successful in the today’s world.

The Artificial Intelligence is revolutionizing the social media marketing

Gone are the days when the social media marketing was only about making a page, promoting the posts, and publishing interesting posts. There are so many things to know about and learn to be a successful social media marketer in today’s world. Let’s take a look at how artificial intelligence is completely changing the social media marketing.

Match your content with buyer’s personas

A well-constructed buyer’s personas can provide you important insights about the specific groups of people who purchase your product. According to one case study, the well-constructed buyer’s personas increased the yield by 171%, which is a huge increase in the yield. Some of the key persona insights like the habits of your prospects, the work environment your customers work in, and the factors that motivate them to spend money, and so on.

If you keep these key persona insights in your mind while developing and posting the contents on various social media platforms, you will be able to post more relevant contents that will appeal to your potential customers. In case you are carrying out the influencer marketing campaigns, which most of the brands are, you can provide these key insights to your influencers to help them reach the potential customers with the contents that can arouse their interests.

AI helps you to extract rich customer insights from the CRM

There is so much more things you can do with the help of artificial intelligence. The CRM contains a lot of information about your potential customers that will provide you with the hints to develop responsive content. There are plenty of emails, phone calls, and social media messages you get from the customers, and these messages can provide with the important insights to help you develop a content that will persuade your customers to take the next step.

You along with your team can dig deep into the information in your CRM to get some valuable insights. You can also provide your social media influencers with the critical information that can help them to develop responsive contents. However, the large database of customer interactions can be very hard to analyze. In this case, you can conduct a semantic analysis for understanding the purchase intention of the people that have interacted with you.

Real-time interactions with your customers via social media platforms

Nowadays, the majority of the customers want to communicate with the brands via messages, and the study has proven it. Furthermore, they also want the businesses to respond them within a span of 24 hours. This is possible now with the help of the artificial intelligence. The businesses are employing chatbots that can respond to the general queries of the customers. After publishing a great story about your brand, you are very much likely to get tons of messages from your potential customers.

With the help of various AI tools, you can monitor all the social media activities that take place in your post to provide prompt response to your potential leads. When you active in discussions on your posts, you are more likely to gain more engagement in the post along with the upcoming posts that you are planning to post on your page or channel.

Facial recognition

This feature was introduced by the Facebook, and it has got quite a lot of popularity. It is a lot more than a simple tagging function. The facial recognition function can be used in various ways in your social media marketing campaign. The customers can be encouraged to take action on the post with the help of this face recognition function.

The restaurants, clothing stores, and others can provide customers with the vouchers on the basis of the facial recognition. The social media marketers can make use of this feature in many ways to maximize their return from their social media marketing campaigns.

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Manage and learn

The key to the social media marketing success is not only to post regularly, but also to manage and learn from the historical performance of the campaigns. The task of scheduling and maintaining the content is not an easy task for the marketers.

The artificial intelligence tools can do this job for the marketers, as it can help in properly managing the right information. With the help of the machine learning, the marketers can learn from their previous campaigns along with the competitor data to improve their campaign success in the future. It is now a necessity for the marketers to make use of AI to be a successful social media marketer.

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Conclusion

There is no doubt that the artificial intelligence can significantly enhance the potential of the social media marketing. It’s the reason why many big companies are now pouring the money in the development of the artificial intelligence.

Despite the fact that the artificial intelligence has advanced a lot from the time of development, it may not replace the human relationship between customers and brands. Artificial intelligence tools should be used by the marketers to increase the reach, conversion, and to build a stronger relationship between customers and brands to develop a successful marketing system.

By  Vivian Michaels	Embed
Author Bio - Vivian Michaels is a huge tech enthusiast who likes to write articles on evolving technology. He is also a Fitness coach with a sincere desire to help people achieve their individual fitness goals.