Marketing
You have a brand-new Shopify website that's been created with a great design, fantastic functionality, and plenty of great product photos. However, you still might struggle to convince visitors to buy from you unless you can get them to visit your website in the first place.
Marketing is a crucial part of your long-term Shopify strategy for success. If you can apply the right search engine solutions to your eCommerce store, then you should be able to outshine your competitors and make sure that you get the most out of your sales. Here are a few SEO tips designed specifically for users of Shopify.
1. Put your Brand Second
When you're writing title tags on Shopify for your pages, then you should think about placing your brand at the end. Although this can sound counter-intuitive to some, it's a good idea for smaller companies. Think of it this way, you might be a new website that sells a range of running trainers and shoes. After you search for the keyword "running trainers", in Google, you'll find that a lot of brand selling these items are very well established. However, you'll also notice that the highest-ranking brands are the ones that don't include their brand towards the beginning of the tag.This means that you should think about placing the keywords that you want to rank for at the beginning of your tag, instead of your brand or company name. Remember that Google puts more weight on the keywords that are at the beginning of your tag than the ones at the end.
It's also worth keeping in mind that you're likely to struggle when it comes to competing for a high-volume keyword. That's why you should define the keyword at the front of your title tag as much as possible to ensure that it gets you access to a more segmented group of customers. The more you target your keyword, the more likely you are to hit on niche searches that are more likely to convert.
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2. Use your Blog
With Shopify, it's easy to set up a blog that you can use with your eCommerce website. Blogs are a great way to keep your content strategy in check and ensure that people are more likely to visit your website. However, there are many stores on Shopify that still don't have a blog. This area of the site is often neglected, but it could be the next step in boosting your marketing success.
A blog helps to keep your website fresh and updated, and just a single blog post per week that contains helpful information can be enough to inform search engines that your website is alive and kicking. At the same time, a blog shows that you have knowledge about your products and industry. Search engines love website owners who prove themselves to be an authority in their niche capable of helping their customers.
Blogs are also useful at helping you to rank for keywords that you want to be connected with your company, but you don't have room to include on your website. Your blog ensures that you can apply the right Shopify strategy for SEO by infusing keywords naturally into your posts.
3. Links are Crucial for Shopify Success
When it comes to the most crucial aspects of the internet, it's hard to underestimate the power of backlinks. Backlinks are the pathways that can be formed from one website to another, and your Shopify website desperately needs backlinks if you want to improve its authority, which will help you to rank higher for different keywords. Of course, it's not enough to simply pack your website full of any backlinks. Instead, you need backlinks that point towards your website from relevant and industry-strong websites that have a strong domain authority to boast about. If your eCommerce site is brand new, you should be able to boost yourself significantly with backlinks to your website. The best way to get these links is through posting on other people's sites as a guest, or adding yourself to the right directories. You can also build relationships with websites that conduct blogger reviews too.
Your products and blog posts should also be valuable enough that people naturally want to link back to them, so make sure that you're careful with everything that you post.
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