Spritz App May Have A Perfect Use Case On Your Smart Watch

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Spritz, the speed reading app that pushes words to your eyes at breakneck speeds may have found the perfect application, your new smart watch.

Ap maker and Spritz founder and CEO Frank Waldman thinks his company will give birth to a golden era of speed reading. The app has the potential to let you read a novel the length of A Game of Thrones in just a couple hours.

The new Samsung Gear smart watches, the impending launch of the Apple Watch, and more are challenging interface designers with how will these new, tiny screens deliver enough information to make them useful as communications devices. Spritz solves that problem by delivering words in a stream instead of in a series of lines.

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Spritz is already integrated into the Samsung Gear 2 Smartwatch, Waldman told Business Insider.
The app as we have covered is brilliant in its simplicity.

The Spritz app streams words in the same spot at high speed.  This way, you don't need to move your eyes and your reading time is reduced dramatically and your brain can focus on the text.

In many cases, users end up being able to read far faster than a human can speak.  The app was recently used to show the super-human abilities we all may have on the website for the movie, Lucy.

Spritz has made a software development kit available to app makers who might want to integrate Spritz. So far, Suddeutsche Zeitung, The Financial Times, Engadget, and Thomson Reuters have all used the software.

"All these publishers can now make their late-breaking news available on the watch. We're ideal for reading on a watch."

The company (which has $3.5 million in investment funding and about 23 employees) is in conversations with Huffington Post, USA Today, the Washington Post, and the German publication Bild, Waldman says. "All these publishers can now make their late-breaking news available on the watch. We're ideal for reading on a watch."

The system might also be a big draw for advertisers. "A mobile web banner with Spritz can deliver 1,000 words where previously there were only five or six," Waldman says. Companies whose brands have some sort of association with speed are likely candidates, he says.

According to Waldman, Spritz "enables readers to read more. if you read twice as fast you don't read half the time, you read twice as much," Waldman says. More content consumption means more opportunity for ad insertions, too — so one possible measure of Spritz's success will be whether users end up seeing more ads, faster, because of it.


SOURCE  Business Insider

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