How is Technology Motivating Businesses to be More Environmentally Friendly?

 Green Technology  

Nowadays, no business can interact in a global economy without having some kind of environmentally friendly initiative ingrained in their model. Technology is also helping to motivate businesses to be more environmentally friendly.

In the business world today, there is a growing trend to adopt green business practices and to generally make decisions that are great for the environment. While some of the drive behind this trend is related to government regulations and the declining state of the environment, the fact is that technology is also motivating businesses to be more environmentally friendly in a number of ways. With a closer look at how technology is impacting companies in this way, you may determine that you need to make more environmentally friendly changes in your operations.

Companies have been plagued with challenges that may impact the environment, but they have struggled to find effective solutions. Technology has evolved so that many of these challenges have been identified and addressed.

Growing Consumer Awareness

One way that technology is impacting business decisions today relates to growing consumer awareness due to technological innovations. With news stories spreading around the globe in a matter of minutes and with consumers discussing and spreading information on their own through social media, companies that make poor decisions that negatively impact the environment can suffer severely in a short period of time. For example, piping companies that run pipes through environmentally sensitive areas may receive bad press within hours or days of making this decision. Essentially, technology enables bad news to spread like wildfire, but it can also be used to spread positive news with beneficial results for the company.

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The Importance of Transparency

While consumers and news sources will spread stories about companies that make smart or poor environmental decisions quickly, they also have access to more information due to the Internet. Just think back to BP’s blunder when it came to their poor environmental impacts recently. Companies today are encouraged to be more transparent with their activities, and this ultimately means that they may make more environmentally friendly decisions that will be accepted and even applauded by consumers.

Easier Solutions Available

In some instances, companies have been plagued with challenges that may impact the environment, but they have struggled to find effective solutions. Technology has evolved so that many of these challenges have been identified and addressed. For example, logging companies may now have improved strategies and methods available that ultimately enable green shipping strategies and that decrease the effects of deforestation. 20/20 NDT Inc is a company that provides inspections on a regular basis for northern pipelines. More than that, companies also can more easily research these strategies as well as learn more about the service providers who may offer solutions suitable for them.

Technology has evolved considerably over the years, and it has improved business functions and processes in a number of ways. While technology has helped companies improve bottom lines, compete in a global environment and otherwise improve business processes, it has also been critical in motivating and enabling companies to be more green. No modern business can interact in a global economy without having some kind of environmentally friendly initiative ingrained in their model.

By Meghan Belnap

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