Automotive
| The future connected car market has already begun, with the biggest tech companies, such as Apple, Google, Microsoft, and BlackBerry, rushing to develop in-car infotainment platforms, that provide all sorts of services, including entertainment, navigation, and hands-free communication, and more. |
All major players in the auto industry are well aware that in-car connectivity is a top priority for most consumers nowadays. Today's car buyers are looking for vehicles that have high-speed Internet connections, allowing them to connect their smartphones, laptops or tablets to the Internet while on the road and browse the web, download apps, chat and share files through their social network profiles, and access online music streaming services.
The battle for dominance in the future connected car market has already begun, with the biggest tech companies, such as Apple, Google, Microsoft, and BlackBerry, rushing to develop in-car infotainment platforms, that provide all sorts of services, including entertainment, navigation, and hands-free communication, among other things.
Automakers are working together with technology and telecommunications companies to enhance music-connectivity in vehicles, so that they can increase the number of music-related apps and services offered in their cars. |
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At the moment, General Motors are one of the leaders in in-car connectivity, with their OnStar 4G LTE, that creates a Wi-Fi hotspot in your car, allowing access to numerous third-party music applications. GM's own app store allows users to download and access various streaming services, such as Tuneln, Pandora, or iHeartRadio, through the car's dashboard. These services will be first available in most 2015 Chevrolet models, and later, GM will offer it in some Cadillacs and GMCs, too. These cars will also have video streaming capabilities, allowing users to watch live video from various TV networks on the car's dashboard touch screen. However, you will not be able to use this function while you are driving.
One of GM's biggest rivals in the connected car market is Ford, which offers its SYNC AppLink system in many of its models, giving users access to some of the most popular applications providing Internet radio streaming, including Spotify, Tuneln, Rdio, Stitcher, Rhapsody, and Slacker, to name a few.
German luxury car maker Audi is also one of the companies that are realizing the importance of streaming capability in cars, which is why it has partnered up with telecommunications giant AT&T to provide 4G LTE connectivity in some of its cars, starting with the new A3 sedan. Those who decide to buy the 2015 Audi A3, will get to use countless music streaming apps, as well as the HD video streaming feature, which can only be used when the vehicle is not in motion.
Tech giant Apple is one of the companies that are poised to have a very strong presence in cars, with it's CarPlay platform, which allows users to control music via the Siri Eyes Free feature, and use iHeartRadio, iTunes Radio, and Spotify.
Integration of streaming services like Pandora, Spotify, Beats Music, Rdio, with in-car infotainment systems is obviously huge with young buyers, who want to be able to control such apps through the car's dashboard, streaming online music through the car's audio system, or downloading music onto their smartphones, tablets, or laptops, or directly onto a vehicle's hard drive, and the biggest automakers are increasing their efforts for enhancing in-vehicle connectivity, with some of them working on built-in technology, and others offering third-party connectivity technology.
| By Jordan Perch | Embed |
Author Bio - Jordan Perch is an automotive fanatic and “green cars” specialist. He is an author of many how-to articles related to safe driving, green technologies, auto insurance etc. Currently blogging for DMV.com.
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