| Cachetown was one of over 75 companies chosen by VentureBeat to launch at the DEMO Fall 2012 event taking place this week in Silicon Valley. The app promises to bring advertising into location-based augmented reality games. |
“Think Google Adwords, Super Mario Brothers meets Foursquare and augment that into the real world by location,” is how the company behind the service, Candy Lab, describes it.
The product idea is based on the concept that if you can create a game or some sort of incentive, you can use the world as a backdrop for advertising and promotional marketing.
Sort of like putting up billboards and “coin boxes” where ever you point your camera. The service, Candy Lab says, is perfect for events or location-based activities because it provides a level of interactive marketing that isn’t currently available through traditional advertising.
According to the Google Play description:
CacheTown in its most basic form is an event based scavenger hunt that utilizes location based augmented reality to put you and your surroundings at the heart of the action. In order to win prizes such as tickets to movie premiers, new phones, guitars, backstage concert passes or cold hard cash gamers are charged with one mission – to play. Yep, that’s your mission and that’s what we mean when we say “play and win.” You’d probably think that that’s the best part… but it’s not. The best part is that all of the above is absolutely free – all because we feel that as a gamer your job is to play… not to pay. —
SOURCE Venturebeat
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legit.
ReplyDeleteJudging from the features provided here, cachetown is definitely going to be a really useful marketing arm for brands. This is a great step beyond the earlier tactics of upselling and in-app purchases, and it might even have greater ROI than the other two methods.
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