Industrial designer and writer Shoham Arad interviewed Frog Design's, Jan Chipchase for Fast Company.
Recently, at the PopTech Conference in Camden, Maine, Chipchase, Frog's all-star field researcher, was giving a presentation on his travels in search of novel design solutions when a person in the audience lobbed a pointed question: “What is your motivation? Why do you do this?” When Chipchase began to respond, the audience member interrupted and asked again, “No, what is your motivation?” The follow-up hanging in the air was, “How do you sleep at night?”
Arad follows up with Chipchase to address these issues.
“It doesn’t take much effort to find something about globalization to be incensed about: Starbucks squeezing out your neighborhood coffee shop from the prime location; riots in Indonesia triggered by a stock market crash in Wall Street impacting oil subsidies. Coke logos being painted onto remote pristine mountain ranges. Make no mistake: Big companies, governments, organizations, agencies need watching, need to be held to account, and in many markets hold a disproportionate amount of power.”Chipchase has thought long and hard about these issues, and has a sophisticated view informed by millions of miles traveled. He believes that if those in the West aren't working with the emerging markets they’re developing for, the products suffer and people lose out. If we don't design for these markets, then the alternative for them is usually no design at all--and that means no designs solving their specific problems, and no economic might to prove their standing in the wider economy.
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